Description:

Beckenham copywriter, Jackie Barrie of Comms Plus, has just published her first book: 'The Little Fish Guide to DIY Marketing'. Compiled from hints and tips previously issued in her newsletter, it also includes practical exercises and examples from her 30 years experience in the business.

Jackie's book is designed for small businesses and start-ups who don't have a marketing budget. She says: "It's aimed at the little fish in a big pond. Of course I would always recommend they use a professional for their marketing if possible. But when businesses are starting out or times are tough, it helps to know how to do it yourself."

Ironically, for a book about marketing, she hasn't yet marketed it much. She says: "I feel strangely shy about self-promotion. It's a lot easier when I do it for my clients. Mind you, the first copy sold on day one to someone in China. I don't know how he found it!"

This is the first in a series, with future Little Fish Guides focusing on networking, social media and business writing. Jackie's Little Fish Guides are available to buy on Amazon, Lulu and her own website at www.comms-plus.co.uk/books/html.